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The Having

In this groundbreaking book, a number one best seller in South Korea, a financial guru shares the secret to building your fortune using your emotion and opens the door to a new world full of hope and prosperity. When Wharton MBA Jooyun Hong went searching for the key to increasing wealth in a time of growing inequality, she did not expect to find herself studying under a famed and fascinating guru, known for advising the one percent of South Korea. She now shares what she learned from the guru in this life-changing narrative, and it starts with a simple emotion she calls "Having".

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Suh Yoon Lee, a magnetic woman in her 30s, was identified as a guru at the age of six and set off on a course of study ranging from classical Asian texts to economics to an analysis of 100,000 case studies to reveal the true secrets of growing rich. A best-selling author and insightful thinker sought after by the richest people in the nation, Suh Yoon Lee retreated into seclusion, troubled by the impact her guidance to the wealthy may have on income disparity. When Jooyun wrote to the guru for an interview, Suh Yoon invited her to Lake Como, Italy. There, they started a conversation about how everyday people can achieve their financial goals more easily and quickly by living in sync with their true emotions.

In destinations ranging from Paris to Kyoto, this philosophical journey lays out a framework for achieving an empowered relationship with money. The guru has found that almost everyone has the capacity to earn three to seven million dollars - and some have a capacity for much more. As Jooyun applies the guru's practical but revolutionary insights to her everyday life - including journaling about the emotions that accompany spending money - she experiences a transformation of her mood, fulfillment, and ultimately, her net worth. By changing your emotions about money, you can make every purchase a step toward becoming your true self. Having is the power that attracts wealth, and this incredible series of lessons will guide you to claim that power in your own life. Learn to feel what you already have, and you'll be able to have so much more.

“Having is the power that attracts wealth. It easily enables you to get more water in your glass, even with the same amount of effort. And you have full control over all this with your own feelings.”

Suh Yoon Lee

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Testimonials

“The emotion of “Having” could be the most liberating feeling ever, yet it’s often suppressed by societal prejudices and standards. While I’ve always sensed it, I was unaware of its true power. Suh Youun serves as a daily source of inspiration for me. I’ll return to her book time and time again, treating it like a bible.”

Elsa Filipa

Elsa Filipa

Entrepreneur and Lecturer, Portugal

“I can say with certainty that "The Having" was the best book I have read in my entire life. With this book, I underwent a profound transformation, and today I radiate positive energy and embody a mindset of wealth. I'm inspired to share this miracle from my life with the world!”

Mariano Tanaka

Mariano Tanaka

Lawyer, Brazil

"The Having is one of the most practical books I've ever read, and at the same time, it challenges conventional wisdom. The teachings emphasize that when you truly believe in your completeness and in "having" every tool you need, you can achieve what you want in life—even beyond traditional thinking. After reading this book, I'm much more connected to my feelings. I will read it again and again."

Nadia Al-Amoundi

Nadia Al-Amoundi

Executive Director of Strategy and Operational Excellence, Saudi Arabia

"This book is filled with profound richness on every page. The line that particularly changed my life was, 'Abundance resides within me'. With dedicated practice, I'm confident I can embrace this emotion daily, filling my heart with boundless happiness and unparalleled joy. I feel rich now."

Yuka Goke

Yuka Goke

Colour Therapist, Japan

"Thank you for the energy and wisdom you've shared in "The Having." It's elegant, simple, and truly insightful. I honour your work and I have a feeling our paths will cross from my inner voice ... so I will let the magic unfold wishing you wonder and awe."

Deri Llewellyn-Davies

Deri Llewellyn-Davies

Entrepreneur, U.K.

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